Moi by Nykaa

Twelve fragrances, twelve French archetypes. Each woman in the MOI line has her own mood, her own hour. The brief needed illustrations that felt cohesive as a range but specific enough to tell the Joie de Vivre woman from the Bisous woman at a glance. Each piece was built in digital watercolour, layered and unhurried. Amour gets an abundant, unruly garden. Bisous goes softer: vanilla orchids, cherries, dusty mauve. Consistent hand, distinct palette for each. The work appears on the box, as a wrap-around bottle decal, and as a standalone character portrait. Three scales, one voice.