NYKAA

For Nykaa.com, India's leading online beauty and wellness platform, I created a vibrant digital illustration campaign for Women's Day and Pride Month. The project aimed to promote body positivity, inclusivity, and community spirit among Nykaa's core audience - India's youth. The campaign features a series of 20 illustrations that embody Nykaa's brand values and resonate with their target demographic. Using Nykaa's color palette, I developed visuals that not only align with the brand's identity but also capture the energy and diversity of modern India. The illustrations serve dual purposes: celebrating important social causes and enhancing Nykaa's connection with its audience.