SPLOOT | pet food

Sploot, "a pet-first" company that keeps pet parents and their fur babies at the heart of everything," needed packaging that looked more sophisticated on retail shelves without losing their vibrant colors and humorous nature. The goal for this packaging redesign was to elevate their fresh dog food and treats line while preserving their playful brand identity. We introduced custom illustrations featuring cute dog characters enjoying Sploot products, creating stronger shelf presence with a cohesive yet distinct look across the product line. Bold typography and clean layouts improved readability and information hierarchy, making it easier for customers to identify the nutritional benefits that set Sploot apart.