HARRY'S

Harry's is a premium menswear brand catering to the mid-market segment. Offering classic polo shirts and t-shirts crafted with high-quality fabrics, the brand aims to provide customers with a luxurious yet affordable wardrobe staple. Designed in London and manufactured in India, Harry's products are positioned as versatile clothing enough for both smart casual and formal occasions. The client's desired brand identity centred around five key attributes: Regal, Quality, Stylish, Aspirational, and International. Our goal was to design an identity that reflects these core values. . The comprehensive branding and packaging deliverables include the logomark, garment accessories (silicon badges, embroidered badges, woven labels), hang tags, gift boxes, and shopping bags. This cohesive system elevates the customer experience while positioning Harry's as a premium menswear offering in the market.