WANDERLUST by NYKAA

Illustrations for Nykaa's Bath & Body private label - a collection that bottles up travel experiences with fragrances that linger in memory, letting customers revisit distant lands through scent. The line features destination-inspired fragrances for a mature, travel-loving audience. The CHALLENGE & SOLUTION The brief was to create a cohesive series of illustrations for three specific scents—English Country Rose, Strawberry Fields, and Indian Jasmine. Each needed to feel distinct and true to its inspiration while working together as a unified range for a mature audience. I developed a sophisticated illustration system that celebrated each fragrance's unique personality through location-specific visual narratives. English Country Rose featured bold rose motifs with textured paint strokes in purple, magenta, orange, and red—capturing the wild, vibrant beauty of countryside gardens. Strawberry Fields captured the lush abundance of berry patches with rich textures, while Indian Jasmine showcased delicate white flowers accompanied by graceful dragonflies and antelope, evoking the serene wildlife and flora of Indian landscapes.